OL Marketing

cute

2006-04-18T06:11:00.000-07:00

cute
Originally uploaded by ajestin.

The End

2005-05-02T14:30:00.000-07:00

I am going to give you my feelings about the marketing blog project I've done here. I will explain you those feelings in 4 points :
- What I learnt thanks to this project
- The difficulties I had
- My natural feelings about it
- The things to improve

Thanks to this project I have learnt how to do a blog, and its different applications and that big football club such OL had strange activities such as selling cosmetics or teaching how to drive a car.

I met some technical difficulties such as putting photos on the blog or putting links.

I think that it’s a good idea to make us discovering the multimedia in English and that is one of the best way to discover a marketing policy.

But I regret that we didn’t have enough time to do it during the English class (10 minutes per course)
Thank you for this two years of English and see you

The OL Driving School

2005-05-02T14:22:00.000-07:00

logo
Originally uploaded by ajestin.

The OL driving school is the stranger thing I saw in OL marketing. The first aim of this shool is to teach the young people how to drive and then to earn some money with this activity. But the real aim is to make the club being everywhere in Lyon. This marketing action is very interesting but very strange too. Let me your comments on that !

OL Beauty

2005-04-13T09:28:00.000-07:00

ol beautÃ©
Originally uploaded by ajestin.

The Olympique lyonnais has created an other new concept which is the OL beauty. This new concept is only for men's beauty. There are many services for men which are :
- the hairstyle service
- the beauty service
- the esthetics service
- the restaurant
- the shop

How it's strange to find such information on a football club! Why is it so important for the Olympique Lyonnais to develop so many activities around the football itself ?
We can imagine that it is a marketing to make the Olympique lyonnais brand being wellknown and then its football club!
Do you think it's good for a football club to have the right to make money with so many different activities?

OL Form and Performance

2005-03-31T08:06:00.000-08:00

OL Form and Performance
Originally uploaded by ajestin.

The Olympic Lyonnais has created a line of 7 products called OL Form and Performance. It's strange to see that this line of product has been created by a football club and not by a firm specialyse in such product. That's why we can say that this football club is becoming a real firm !

OL Mobile

2005-03-15T08:35:00.000-08:00

OL Mobile
Originally uploaded by ajestin29.

The Olympique lyonnais propose many services on your mobile. You can profit from the OL mobile which propose 4 different services :
The official line

The logos and ringings

Live information by SMS

The month player election

Thanks to these measures the OL can earn money and also increase its popularity.

Welcome on my blog

2005-03-15T07:16:00.000-08:00

Juninho
Originally uploaded by ajestin29.

Hello,

You're on the most interesting blog you've ever seen. Here we are going to speak of one of the best football club of France (and nearly of europe), the Olympique Lyonnais. It's not only the best football club of France but also the richest and this because of its particular marketing policy. That's we are going to understand in this blog! I hope you will enjoy your visit!

kenavo!